When PLAY Communication asked D4DIGITAL to work with them on The Pitch segment for ABC TV’s The Gruen Transfer, we jumped at the chance.

Was there a catch? Yup - we have 10 days before it goes to air!

Shooting from Sydney to Newcastle over four locations we pulled it together and ended up with a great result.

Pitching for the imaginary International Pharmaceutical Alliance and armed with some killer creative from Play, we created a short ad that extolled the benefits of letting performance enhancing drugs back into the Olympics to level the playing field.

It’s pretty fast (and very funny), so sit back, and see how we did. You may need to play it again Sam!

THE GRUEN TRANSFER WEBSITE